REVIEW! | Urban Decay Eyeshadow Primer Potion in Greed & Sin

Product: Urban Decay Eyeshadow Primer Potion
Category: Eyeshadow primer
Color(s): Greed (gold), Sin (champagne)
Cost: $18.00 for one 0.34 FL Oz genie bottle or $19.00 for one 0.37 FL Oz squeeze tube
PAO (Period After Opening) Expiration: 6M
Where to Buy: Macy's, Sephora, Urban Decay
Urban Decay says: This miracle eyeshadow primer is unmatched by any other in the beauty industry! The genie in this bottle fulfills three wishes: eyeshadow that lasts for 24+ hours, more vibrant color and absolutely NO CREASING. Use the magic wand and flocked applicator to apply Primer Potion to lids before shadow application. It glides on easily and dries down almost instantly, creating smooth lids that are super-powered eyeshadow magnets.
Pros: Crease-proof, intensifies eye shadow, long lasting (12+ hours!), easy to apply, can be worn alone as shadows or highlighters
Cons: None! This stuff is the top of the pops!

Review: If I had a million dollars, or even a couple thou, I would buy this amazing product for every gal I know! It is remarkable, and it WORKS! Everything Urban Decay claims it does? It actually DOES. Both Greed (shimmering gold base) and Sin (shimmering champagne base) can be worn alone as a highlighter/eyeshadow; I have come to love wearing Sin on it's own. These primers prevent your eyeshadow/eyeliner from creasing, fading and generally shooping off your eyelids like angry birds after a few hours! I can't say that I have personally had them last 24+ hours because I wash my face every night, but they are still going strong for me at the end of 12! Your eyeshadow/eyeliner will look precisely as it did when you first applied it in the morning. There is absolutely no need to worry that your liner will end up migrating into your crease, or that your shadow will smudge or fade when you have this wonderful product in your makeup bag!

The two I have are the ones in the genie bottle with a flocked applicator, and recently they have relaunched the product in a squeeze tube format (the genie bottles are still availble for a limited time on the Urban Decay website). Application is as easy as pickled peaches: swipe it on, blend with your fingertip, and A) you're done or B) you're ready to apply your shadow/liner! It dries quickly from a liquid to a powder and it's very easy to blend. It also gives shadows a smooth base to build on and the beautiful shimmer really makes whatever shadow you layer over it pop! I used Greed as my primer to create the look here for the Urban Decay Rollergirl Palette I reviewed in April. If you're not a big shimmer person, Original dries invisibly.

I cannot say enough about how stellar this product is! You need to get one, or all four shades, for yourself - STAT!

Color Payoff: 10/10
Endurance: 10/10
Packaging: 10/10
Scent: 10/10 (unscented)
OVERALL: 10/10

Ingredients: Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Cera Alba (Synthetic Beeswax), Trimethylsiloxysilicate, Propylparaben, Methylparaben, Ethylparaben, Butylparaben, Methicone, Isobutylparaben.

On to the swatches!

Greed (gold) unlended / blended, Sin (champagne) unblended / blended

Urban Decay Primer Potion in Greed (gold)

Urban Decay Primer Potion in Sin (champagne)