Sunday, May 22, 2011

REVIEW! | Maybelline Volum’ Express One by One Washable Mascara

Product: Maybelline Volum’ Express One by One Washable Mascara
Category: Mascara
Subcategory: Volumizing Mascara
Color: Blackest Black
Cost: $5 - $7 (Varies by retailer) for one 3 FL Oz tube
PAO (Period After Opening) Expiration: 6M
Where to Buy: Amazon, Drugstores, Grocery Stores, Target, Ulta, Walmart
Maybelline says:"FINALLY, BOLD WITHOUT THE BULK! INSTANT CLUMP-FREE VOLUME! Patented lash catcher brush has 3 bristles per lash to make every lash count. It catches, coats and de-clumps each lash to make them all fatter and flirtier. Instant clump-free volume. Contact lens safe and ophthalmologist tested. "
Pros: Does not flake or smudge, adds some volume, safe for contact lens wearers
Cons: Strong smell, large brush can make it difficult to apply at the lash line

Review: I was drawn to this product by the fun coral and mint packaging, but waited a while before buying it since I don’t typically like volumizing mascaras. The reason being is that volumizing formulas are typically accompanied by a GI-NOR-MOUS brush. In the end, I decided to try it since I had a coupon!

What can I say about the patented “lash catcher brush”? It is football-shaped and is roughly the same girth as an actual pigskin. Ok, not really, but it does get pretty wide, which made it difficult for me to get the product down to the roots without the brush touching my eyelid and transferring mascara all over creation. I generally need a thinner brush that allows for application closer to the root line, seeing as how my short lashes are approximately 1 mm long. I felt that this mascara did a mediocre job of actually volumizing my lashes; I’ve achieved more volume using L’Oreal Voluminous Mascara.

Maybelline Volum' Express One by One Mascara stayed on my lashes with no smudging or flaking for 14 hours, which is excellent. I did not find it to come off easily with soap and water. It left voluminous detritus all around my eyes that required some Up & Up wipes to remove.

Would I buy this product again? No.
Color Payoff: 10/10
Endurance: 10/10
Packaging: 5/10
Scent/Flavor: 6/10
Does What It Claims: 6/10

Ingredients: Water (Aqua/Eau), Paraffin, Potassium Cetyl Phosphate, Cera Alba (Beeswax), Cera Carnauba (Carnauba Wax), Acacia Senegal Gum, Glycerin, Cetyl Alcohol, Hydroxyethylcellulose, Phenoxyethanol, PEG 17/18 Dimethicone, Steareth 20, Phenethyl Alcohol, Sodium Polymethacrylate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Simethicone, Disodium EDTA, Polyquaternium 10, Saccharum Officinarum (Sugar Cane) Extract (Sugar Cane), Ascorbyl Palmitate (Vitamin C), Panthenol, Acrylates Copolymer, Silica, Citrus Medica Limonum (Lemon) Peel Extract (Lemon), Pyrus Malus Extract (Apple Fruit), Camellia Sinensis Leaf Extract, May Contain (+/-): Iron Oxides (CI 77491, 77492, 77499), Ultramarines (CI 77007), Titanium Dioxide (CI 77891), Mica, Carmine (CI 75470) (CI 75470), Chromium Oxide Green (CI 77288), Chromium Hydroxide Greens (CI 77289), Manganese Violet (CI 77742), Ferric Ammonium Ferrocyanide (CI 77510) (CI 77510)

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